leaders brain-stormed ideas at the chamber lunch Monday for promoting Kodiak's
first Tax Free Day, coming up on the first Saturday of March. About a dozen
folks from businesses, finance and government were on hand.
ways of pre-promoting the one-day exemption from the city's six-percent sales
tax were suggested, including group ad buys in the newspaper and radio, signs
signifying participation for merchants to display in their stores, and direct
mail. Getting the word out too early was seen as a problem, though. Some
merchants were wary of customers curbing their discretionary spending until
March, which would cut into February sales.
(wen-tee), the owner of Northern Exposure Gallery, said after the meeting that
she was very enthused by the Tax Free Day promotion.
-- (Tax Free 1 26 sec "I
think it's a very ... I'm looking forward to it.")
is the manager of Wells Fargo Bank. While his company doesn't charge sales tax,
he's supportive of the plan, and has seen it work well in other communities:
-- (Tax Free 2 31 sec "Anything
we can do ... to it additional sales as well.")
Brown of the Kodiak Chamber of Commerce said he hasn't contacted every business
in city limits yet about Tax Free Day, but of the ones he has, only two are
considering not participating in the voluntary program. He declined to identify
them, saying he hopes to hold more talks and convince them to join in. He did
indicate they were NOT mass-appeal retailers.
will be working on various get-out-the-word plans, and local radio and
newspaper will be preparing media blitzes as well. Tax Free Day will be
Saturday, March 7th.