Alaska has a long history of inspiring the
rest world. Books and films have been written about the Last Frontier and more
recently a slew of television shows boasting tremendous success have depicted
various aspects of the state. Companies have marketed products around their performance
in the Alaska
wilderness, and others have simply branded them with an Alaskan name. So is the
case with the KODIAK bracelet. KMXT’s Brianna Gibbs has more.
Price and Michael Mojica have never been to Alaska, but their passion for the outdoors
and desire to one day visit played a big part in naming the KODIAK bracelet.
“So basically what we wanted to do was really
create a survival bracelet that pretty much encompassed everything that you
really need if you really need to survive," said Jonathan Price, who co-owns Outdoor Elements with Mojica. The pair
designed and created the KODIAK after seeing a simple paracord survival
bracelet, which have grown in popularity and allow wearers to carry several
feet of paracord with them at all times.
said he and Mojica wanted to recreate the bracelet, but incorporate their own
elements of survival, like a fishing hook. The
hook is woven into the bracelet, beneath the paracord. But they didn’t stop
there. Price said they engineered a Ferro rod and steel striker into the
bracelet’s buckle so someone could start a fire whenever they wanted.
“Then we decided to take it to
another level and that’s when we created the survival cord with integrated
braided fishing line actually inside the rope itself and a material that you
could pull out and use as tinder as well,” Price said.
what about the name?
“We really wanted to give it like a raw, rugged
name. So I was thinking, well, Alaska’s
probably one of the most beautiful places on the planet, just the vast
wilderness up there. That’s really where we came up with the name Kodiak,
basing it off of a love of the outdoors and just how beautiful the state of Alaska is.”
and Mojica boast backgrounds in business and mechanical
engineering, and have already been successful with other versions of their
survival bracelets. The KODIAK is currently waiting patent approval, and is
featured on Kickstarter dot com. Kickstarter is a website that allows people to
browse various projects and contribute start up money to ones they like.
said it will take about $52,000 to put the KODIAK on the market. It’s only been
online a few days, but as of Wednesday the bracelet had 559 backers, who
contributed a total of $15,653 to its fruition. It still has a ways to go, but
someday, the KODIAK might be available at retailers, and outdoor enthusiasts
will be able to see for themselves if the product lives up to its name.
raw and rugged Kodiak, I’m Brianna Gibbs.